With so many people out there claiming to be a search engine optimization (SEO) expert, it can be hard to differentiate between the spammers and the people that really know what they’re doing in this unique realm of internet marketing. The same goes for Pay Per Click (PPC) advertising (often referred to as Google Adwords) where you get advertisements listed above organic search results and have to pay each time someone clicks on your ad. For a company that specializes in SEO, check out Cognatio Media for assistance. If you need a company for PPC (since Cognatio tends to steer clear of this type of work), check out Vovia, they are a Google advertising Calgary services company that can help with your ad campaigns.
Google Adwords can be an extremely effective tool to use to reach hundreds if not thousands of potential customers through the internet. You should have an effective and attractive website to send the traffic to and pay close attention to see how they are converting. It can be expensive running ads for awhile, but could pay off for you if you get enough business.
SEO for Google and Other Search Engines
Vovia is a great Calgary search engine optimization company that can help with your Canadian wide or local Calgary needs. Cognatio Media on the other hand operates out of Halifax and Waterloo and can look after that side of Canada. They specialize in keyword research and mapping. You might be wondering what is keyword mapping used for ? It’s to ensure you’re not duplicating any of your efforts and cannibalizing your possible rankings by targeting the same keywords across multiple pages. They are both great companies and I suggest checking them out!
For more information about Cognatio Media’s Halifax branch, check out the video below: